Weekly Roundup 15 Nov

It’s been an exciting week for sexual wellness!

The Cusp

It wasn’t until the femtech startup The Cusp began offering hormone test kits this summer to women experiencing menopause symptoms that it finally found what it was looking for: product-market fit. 

More here.

Kasha

Kasha, which expanded to Kenya last year, has been raising a Series A round this year, and had already taken on funding from Finnfund and the United States International Development Finance Corporation, and it has now added another development finance institution to its roster of investors after finalising a US$1 million cash injection from Swedfund.

More here.

Buzzfeed

BuzzFeed’s name and signature bright red color will be used to sell a new vibrator this fall in the publisher’s latest effort to become the internet’s authority on sex and wellness.

To do it, the publisher is deepening its ongoing, two-year-long partnership with sex toy manufacturer and porn company Bellesa, which started out as an affiliate and advertising relationship but has since extended into a royalty-based licensing agreement for the new product called the BuzzFeed AirVibe that launched this week.

More here.

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