Femtech in Asia - S1E5 YIN
Femtech In Asia is your window into the world of femtech and sexual wellness in Asia, brought to you by The Della HQ.
I believe that we are on the cusp of high growth in this space, in this region, and I’d love more people around the world to know about the work, and meet the incredible personalities and businesses in the industry.
In this episode, I speak with Umeera Maan, co-founder of YIN, a femtech DTC birth control subscription, launched in Singapore and Malaysia in just 4 months of inception. She tells me that YIN spent a month in preparation (the team already had experience in telehealth in Australia). She says that though the scene is competitive in Singapore, the first market where YIN launched, the company is not snatching for customer acquisition, rather forging a bond with their customers and nurturing that trust between consumer and brand.
There is supposedly a relaunch of YIN in the works, I’m excited to see what they have in store.
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