GOODPARTS

New York creative collective ABD (short for Associates By Design) is behind this identity for Goodparts, a new men’s wellness brand that’s taking a revolutionary approach to sex and intimacy.

Based in Brooklyn, the luxury personal care product – designed to bridge the gap between our sex lives and our personal care routines – not only complements a “personal style in life” but also a “personal style in bed”. Through nuance, tone, strong narrative, and tongue-in-cheek visuals, ABD has created an identity that hopes to “speak to our inner-most desires”.

Images and extract taken from Creative Boom.

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